Iye Blog

Swadu Jalloh was born and raised in Sierra Leone (Freetown) .A young muslim woman passionate about education and even completing her tertiary education in university of Sierra Leone( Fourah Bay College) with a honors degree in Early Childhood Care and Education .She is currently working as Country Director for I care Childrens foundation (ICCF).

Apart from her organization engagement she is also running a mobile beauty make-up studio .

This is what she has to say on how she started her business by just helping a neighbor,which lead her to win an award as one of the most Influential Young Fullah Women in Sierra Leone.

“I did my first makeup for a bride on the 3rd of May 2016 when one of my neighbours asked me to help dress her sister for her wedding ceremony. At first I was hesitant to do it because I have never done it for a bride before but she told me how she admires the way I do my makeup and hijab styles. I got inspired to do it by what she said to me. Upon seeing the bride after I had done the makeup, I got inspired to start Swadu Jay’s Makeover. I never thought my brand will grow this big but thanks to a friend of mine who suggested it should be advert on social media. I first open a Facebook page and named it Swadu Jay’s Beauty but when I got certified as a makeup artist in 2017 ,I changed the name to Swadu Jay’s Makeover and my motto as ‘Brightening your beauty’.

Alhamdulillah now I can do all types of hijab styles and makeup for weddings, naming ceremonies, parties, photo-shoots, casuals and many more occasions. Recently I received an award as the most Influential Female Youth of the Fullah tribe because of my committed work in beautifying brides and young women for any occasion in Sierra Leone .

Some of her makeup on Brides